{"id":23,"date":"2026-05-27T07:37:50","date_gmt":"2026-05-27T07:37:50","guid":{"rendered":"https:\/\/www.lalsacienne.com\/?page_id=23"},"modified":"2026-05-27T17:53:57","modified_gmt":"2026-05-27T17:53:57","slug":"accueil","status":"publish","type":"page","link":"https:\/\/www.lalsacienne.com\/","title":{"rendered":""},"content":{"rendered":"\n
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Sp\u00e9cialiste relance de marques<\/a><\/div>\n<\/div>\n\n\n\n

Faire rena\u00eetre<\/mark><\/em> les marques alimentaires iconiques<\/h1>\n\n\n\n
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Nous sommes propri\u00e9taires de grandes marques alimentaires fran\u00e7aises et accompagnons les industriels dans la revitalisation de ces marques \u2014 de la strat\u00e9gie de licence au succ\u00e8s commercial<\/p>\n\n\n\n

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Nos marques<\/a><\/div>\n\n\n\n
Nous contacter<\/a><\/div>\n<\/div>\n\n\n\n
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10M\u20ac<\/h2>\n\n\n\n

CA annuel MDM<\/p>\n<\/div>\n\n\n\n

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18 mois<\/h2>\n\n\n\n

Succ\u00e8s commercial MDM<\/p>\n<\/div>\n\n\n\n

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7+<\/h2>\n\n\n\n

Marques en portefeuille<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Notre conviction<\/h3>\n\n\n\n

Les atouts d’une
marque patrimoniale<\/mark><\/em><\/h2>\n\n\n\n

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Les grandes marques alimentaires fran\u00e7aises ne meurent jamais vraiment. Leur notori\u00e9t\u00e9, leur image et la nostalgie des consommateurs sont des actifs consid\u00e9rables, souvent sous-exploit\u00e9s.<\/h2>\n\n\n\n
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Nos services<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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R\u00e9f\u00e9rencement acc\u00e9l\u00e9r\u00e9<\/em><\/strong><\/p>\n<\/div>\n\n\n\n

La notori\u00e9t\u00e9 et le concept \u00e9prouv\u00e9 d’une marque patrimoniale constituent des arguments de poids aupr\u00e8s des distributeurs GMS.<\/p>\n<\/div>\n\n\n\n

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Nostalgie des consommateurs<\/em><\/strong><\/p>\n<\/div>\n\n\n\n

Les Fran\u00e7ais gardent un attachement fort aux marques de leur enfance. Cette \u00e9motion se traduit directement en acte d’achat.<\/p>\n<\/div>\n\n\n\n

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Buzz m\u00e9diatique naturel<\/em><\/strong><\/p>\n<\/div>\n\n\n\n

La renaissance d’une marque embl\u00e9matique capte l’attention des m\u00e9dias TV, presse et radio sans budget publicitaire exceptionnel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Cas de succ\u00e8s<\/h3>\n\n\n\n

L’exemple Merveilles du Monde<\/mark><\/em><\/h2>\n\n\n\n

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Relanc\u00e9e en 2023 par notre licenci\u00e9 Krokola, la marque iconique des tablettes ludo-\u00e9ducatives a d\u00e9montr\u00e9 tout le potentiel des marques patrimoniales bien orchestr\u00e9es.<\/h2>\n\n\n\n
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10M+ <\/h4>\n\n\n\n

tablettes vendues en 3 ans<\/p>\n<\/div>\n\n\n\n

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GMS<\/h4>\n\n\n\n

R\u00e9f\u00e9rencement national<\/p>\n<\/div>\n<\/div>\n\n\n\n

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20+<\/h4>\n\n\n\n

Produits MDM <\/p>\n<\/div>\n\n\n\n

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M\u00e9dias<\/h4>\n\n\n\n

Buzz m\u00e9diatique<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Envie de faire rena\u00eetre une marque ?<\/h2>\n\n\n\n

Notre \u00e9quipe \u00e9tudie chaque opportunit\u00e9 avec soin. Parlons de votre projet.<\/p>\n\n\n\n

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Nous contacter<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Faire rena\u00eetre les marques alimentaires iconiques Nous sommes propri\u00e9taires de grandes marques alimentaires fran\u00e7aises et accompagnons les industriels dans la revitalisation de ces marques \u2014 de la strat\u00e9gie de licence au succ\u00e8s commercial 10M\u20ac CA annuel MDM 18 mois Succ\u00e8s commercial MDM 7+ Marques en portefeuille Notre conviction Les atouts d’unemarque patrimoniale ____________ Les grandes marques […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.lalsacienne.com\/index.php\/wp-json\/wp\/v2\/pages\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lalsacienne.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lalsacienne.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lalsacienne.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lalsacienne.com\/index.php\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":50,"href":"https:\/\/www.lalsacienne.com\/index.php\/wp-json\/wp\/v2\/pages\/23\/revisions"}],"predecessor-version":[{"id":147,"href":"https:\/\/www.lalsacienne.com\/index.php\/wp-json\/wp\/v2\/pages\/23\/revisions\/147"}],"wp:attachment":[{"href":"https:\/\/www.lalsacienne.com\/index.php\/wp-json\/wp\/v2\/media?parent=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}